Conservation

Though water today is the same as it was thousands of years ago, the way humans interact with it today is rapidly changing. Collectively, the population is developing a more thoughtful relationship with it. We’re looking for ways to responsibly harvest, consume, and recycle our water resources.

The nation’s perspective on water is shifting as more communities experience a scarcity in clean water sources. And regardless of how temporal the factors that have created the shortages are, the acute pain experienced by these water-scarce communities is every bit real.

The economic, social, and recreational development can stifle a community when the water dries up. 

We like our water. We drink it. Shower with it. Irrigate our lawns and grow vegetables with it. We boat on it and swim in it, not to mention the host of products and technology we use on a daily basis that couldn’t have been manufactured without the help of water. When it’s gone, goes in short supply, or fails to meet quality standards, the community takes notice.

A new vision of water has begun to emerge in the collective mind of the general public. The nation is beginning to look at river water, rain water, drinking water, wastewater, and any other form water can take in terms of their least common denominator: water.

Water is water. Depending on where a droplet of water is in its natural cycle, it might lose some of its function but not its usefulness. And that’s why the new vision of water aims to unify water in all its stages of use and reuse under a singular value proposition.