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The original item was published from 8/6/2021 5:16:52 PM to 10/12/2021 4:27:33 PM.

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Posted on: August 6, 2021

[ARCHIVED] Tourism News: Tennessee Tourism Outperformed the Nation in 2020 with $16.8 Billion in Spending

2020 Economic Impact

Tennessee tourism generated $16.8 billion in domestic and international travel spending in 2020, a 31.6 percent decline from the previous year according to newly-released economic impact data from U.S. Travel Association and Tourism Economics. Travel in Tennessee generated nearly 150,000 jobs and $1.4 billion in state and local tax revenue. Despite the impact of COVID-19, efforts to promote outdoor travel opportunities helped Tennessee outperform the national average decline of 42 percent.

The 2020 snapshot for Rutherford County, while marked with overall decreases, painted a more positive picture – with declines less than the state, national and international numbers.


“We all felt the pain in 2020,” said Barbara Wolke, senior vice president of the Rutherford County Convention & Visitors Bureau (CVB). “But, Rutherford County is resilient. And as sporting events, conferences and leisure travelers return to our community, hotel occupancies across the county are nearing pre-pandemic levels. This will spur local hiring and result in saving taxpayers money.”


“The Rutherford County Convention and Visitors Bureau is proud to continue its successes in the field of tourism and hospitality after the industry endured its fair share of challenges,” said Rutherford County CVB Chair Marty Smith. “It is vital that we continue to provide visitors with a safe, quality destination that keeps them coming back.”


Tennessee Governor Bill Lee and Department of Tourist Development Commissioner Mark Ezell highlighted efforts to continue the industry’s strong recovery. 


“Tourism is a vital part of our state’s strong economic recovery,” said Gov. Lee. “By working together to support small businesses and drive job growth, we will ensure Tennessee continues to be one of the top travel destinations in the world.”


“Tennessee’s scenic beauty, strong outdoor assets and compelling rural and road trip destinations gave it an edge against other states,” said Mark Ezell, Commissioner of the Department of Tourist Development. “We’ve seen parts of our state not only survive, but also thrive. Our mission as a department is to inspire travel to all 95 counties, and we are committed to restoring economic prosperity for our industry.”


Additional Key Highlights from the 2020 Report:


  • In the first two months of 2020, Tennessee’s leisure and hospitality industry was on a record track. COVID-19 was the largest crisis to hit the leisure and hospitality industry in history.
  • In 2020, tourism shifted away from business and solo travel to longer, leisure-oriented family trips. 
  • Outdoor attractions experienced historic growth in 2020. For example, the Great Smoky Mountains National Park saw a record 12 million visitors.
  • 15 counties in Tennessee experienced an increase in travel spending. Grainger, Van Buren, Cheatham, Hickman, Campbell and Union Counties saw an increase of more than 5 percent.
  • Tourism was Tennessee’s fourth largest employer in 2020.
  • The state of Tennessee saw 75 million domestic person stays. 
  • Revenue generated by tourism saved each Tennessee household $550 in state and local taxes last year. 
  • The decline in state sales & use tax revenue represented a $303 million loss to the state budget between March and December 


The 2020 Economic Impact on Travel Report includes newly expanded county snapshots with additional data that will be available August 10. A new dashboard with the county data and comprehensive models of the economic impact of spending by industry will be debuted at the Governor’s Conference on Tourism and Hospitality Sept. 15-17 in Murfreesboro. 



Rutherford County Convention and Visitors Bureau

The Convention and Visitors Bureau is the primary marketing arm of the county. Marketing efforts include print ads in national publications, maintaining a presence on the internet, social media, and in Tennessee state welcome centers as well as working with the Tennessee Department of Tourist Development. The CVB works closely with event organizers, sporting groups like TSSAA, group tour operators and individual visitors to promote Rutherford County as a destination. For more information, visit the CVB’s website at 


Tennessee Department of Tourism Development (TDTD)

The Tennessee Department of Tourist Development works with the Tennessee Tourism Committee, local convention and visitors’ bureaus, chambers of commerce, city and county leaders, tourism attractions and the hospitality industries in all 95 counties to inspire travel to the state. 

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